ARTEFAUR

There is no magic without a magician. Although designed to be as practical as possible, our objects do not work all by themselves. Our objects are not useful for lazy people and yet all they need is your attention. Their energy becomes vivid within the interaction between the Subject and the Object. They are waiting and are ready to be used- actively. Their power awaits to be harvested and if our buyers don't do it, we know that someone, someday, will.

 

Our objects are always conceived as a threefolded structure, as follows:

 

• Utility, to nourish the physical activity. This is achieved by the high quality and the practical functionality of the object for the body or the house.

• Aesthetics, to nourish emotions and feelings. This comes from the vision and craft of the contemporary artist, who designes and decorates the object.

• Information, to nourish the mind. This is done by providing the object with an idea, a spiritual map, an alchemy recipe or a prayer, subject of immediate use or, at least, meditation.

 

Artefaur makes use of ancient and traditional symbols, some of them very rare or found only in Romanian culture, to reveal their alive meaning and practice in the everyday life and reality. We employ inner work formulae to imbue our items and to render them magical. The keywords for our products encompass the art of the hand-made, modern folklore, sustainable luxury and social entrepreneurship.

 

And last but not least, a very important feature of the object is its price. The higher the price, the more of the use a man is compelled to employ for what he paid. This is the one of the chief reasons for which our objects are expensive, along with the requirements of quality and singularity.

 

Our products and services are unique in the world, as far as we know.